IGC Loyalty, the retail innovation company redefining interactive shopping experiences, today announced the official launch of Send a Heart, now live on both majorIGC Loyalty, the retail innovation company redefining interactive shopping experiences, today announced the official launch of Send a Heart, now live on both major

New IGC Loyalty App Lets Users Drop Digital Hearts Anywhere on Earth

2025/12/14 02:12

IGC Loyalty, the retail innovation company redefining interactive shopping experiences, today announced the official launch of Send a Heart, now live on both major app stores under the name IGC Loyalty. The platform has recently been approved by Apple’s App Store and Google Play, marking a major milestone in its global rollout. Send a Heart is powered by MegaMall.tech, IGC Loyalty’s retail channel for large-scale digital pop-ups, allowing both businesses and individuals to engage customers and loved ones in real-world spaces.

Send a Heart introduces a completely new form of digital gifting: users can place a floating digital pop-up Heart anywhere in the world, appearing inside the recipient’s camera view as an AR-style marker. Whether sending a message to someone across the world, across town, or just outside their favourite café, Hearts unlock with a tap to reveal personal messages, clues, promotions, or surprise moments.

Place a Heart in Seconds,  No Tech Skills Needed

Placing a Heart is as simple as tapping a location on the in-app map, entering the recipient’s name, and letting the platform auto-generate a clue to guide them. Every new user — whether an individual or business — receives five free Hearts to try immediately.

Global Testing Team Ensures Real-World Reliability

To ensure seamless performance worldwide, IGC Loyalty has deployed:

40 testers across Europe, and
20 testers across Asia,

currently validating AR placement, clue accuracy, map behaviour, and redemption flows across dozens of cities, landmarks, and environments.

Transforming Retail Discovery with MegaMall.tech

Send a Heart is powered by the same technology that drives MegaMall.tech, IGC Loyalty’s retail channel for large-scale, real-world digital treasure hunts. The core mission:

Enable retailers to place digital pop-up experiences outside their storefronts to attract and engage new customers.

Retailers can instantly deploy:

Custom promotional messages
Welcome notes
Digital pop-ups
Interactive clues
Affiliate-enabled offers through AWIN and Commission Junction

All designed to drive foot traffic, build brand engagement, and offer a next-generation retail experience.

Founder Spotlight: Simon Church, CEO of IGC Loyalty

Simon Church, the founder and CEO behind IGC Loyalty, brings decades of global business experience to the project:

Former senior management executive in major US corporations
Founder of airline ventures operating aircraft from Hong Kong, India, and Dubai
Multiple successful technology start-up exits
Over three years dedicated to building IGC Loyalty’s platform and multi-phase roadmap
Selected the top-tier technology agency Bamboo to help deliver his vision of making 100 million people smile through the platform

Church’s vision blends emotional, human interactions with modern retail discovery — making digital gifting and retail engagement meaningful, fun, and instantly shareable.

A More Connected Way to Gift & Discover

“Send a Heart brings emotion, fun, and discovery back into the real world,” says Simon Church, CEO of IGC Loyalty. “It lets anyone deliver a moment of magic anywhere on Earth — while giving retailers a powerful, gamified channel to engage new customers.”

The IGC Loyalty app is now available on both:

Apple App Store
Google Play Store

Journalist-Ready Key Points

Send a Heart: digital Hearts appear as AR-style pop-ups inside the camera view.
Fully approved and live on Apple App Store and Google Play under IGC Loyalty.
Powered by MegaMall.tech, the retail channel for large-scale digital pop-ups.
Hearts can be placed anywhere worldwide through a simple map-tap interface.
Platform auto-generates clues for recipients.
Each user receives five free Hearts.
60 global testers (40 Europe, 20 Asia) verify real-world performance.
Retailers can place digital pop-ups outside stores to attract customers.
Supports AWIN and Commission Junction promotional code integrations.
Led by CEO Simon Church, former US corporate leader, aviation founder, and multi-exit tech entrepreneur.
Three years in development, merging AR, gamification, mapping, and retail interactivity.
Top-tier agency Bamboo partnered to help deliver the vision of making 100 million people smile.
Designed to connect people emotionally while giving retailers a next-generation discovery channel.
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