Author: TM
Compiled by Tim, PANews
I probably shouldn’t have posted this because it’s so insightful. Let’s delve into the world of crypto marketing: A masterclass in psychological tactics.
If you don't know what psychological tactics mean? It means you've been manipulated your entire adult life.
Welcome to the world of Meme Wars.

Milady
Let's start with Kalshi. This isn't to spread FUD; in fact, I admire their execution. I'm just sharing my personal thoughts on the Kalshi case, though nothing here is confirmed.
As the meme coin craze faded, prediction markets began to gain traction, and some influencers, including John Wang, began to push the narrative.
There's no doubt that prediction markets are fairer than memecoins. Memecoins are a brutal 1-vs-1,000 game, while prediction markets at least even out the odds. But let's be honest: crypto enthusiasts simply love tokens, and they always have.
So the question becomes: How to capture the memecoin market share without issuing new coins while challenging leading platforms like Polymarket?
Answer: Psychological warfare
This is what happened:
News reports on hiring cryptocurrency influencers
This was framed as a major event, as if Kalshi had just poached an executive from Google or Apple.
A simple yet clever psychological tactic: turning a personnel change into a full-scale marketing campaign.
Kalshi isn’t just entering the crypto space; he’s making it look like a paradigm shift.
They paid these websites, research institutions, and influencers to discuss the announcement. A personnel shakeup that caused a stir. Kalshi officially entered the crypto market with a fanfare comparable to the FAANG stock listings.
A simple but effective psychological tactic: they take the announcement and spin it into a massive marketing campaign.

Is John Wang the marketing manager of Kalshi?
Now, let's talk about ai16z
This idea was truly genius, and it made people (including me) really look forward to the future of Crypto x AI integration.
The script is this:
It quickly shot to the top of the GitHub charts. The timing was perfect, and the buzz was unstoppable.

Shaw is showing off
But at the bottom level, it is just a GPT wrapper. To put it bluntly, it just connects the API of the existing large language model to the front end, which is nothing groundbreaking.
Who cares? Actually, no one cares. The product works, the atmosphere is right, and that's all that matters.
The psychological tactics here are as much about narrative as they are about technique.
Joining the ai16z DAO has become a status symbol. Like wearing a Rolex in its early days, becoming an "ai16z partner" signifies insider status, a title that attracts developers from top universities and deep-pocketed believers.
The DAO’s market capitalization soared to $2.5 billion (but liquidity was laughably low). This set in motion a flywheel effect: hype attracted liquidity, liquidity attracted investors, and investors fueled more hype.
But then the question arises: how to cash out without ruining the chart?
Answer: You don’t. Instead, ai16z “sells” their technology to other crypto AI projects in exchange for up to 10% of the token distribution agreement and marketing support.
The result? An overflow of half-baked AI projects. Support, pump-and-dump.

Shaw after selling off his free crypto AI tokens
The psychological tactics worked. Liquidity was drained, and now ai16z is plotting a comeback.
The problem is: the same routine cannot succeed twice
Once people figure out the gimmick, it's gone. They'll move on to the next new thing. That's why so many projects keep recycling the same old buzzwords:
If you're listening to this, it's early days for this project. In this market, talking is out; delivering is key.
Crypto marketing today is not advertising, it’s warfare.
Narratives are weapons, and interactions are ammunition. Every announcement, collaboration, or controversy is a battle for mindshare.
Winning projects aren’t just selling technology; they’re executing coordinated psychological tactics: weaving stories, memes, and strategies that the target audience is willing to believe.
Not everyone plays by the same rules.
So if you want to grab market share in this industry, you better arm yourself. Assemble your team like a Roman warlord ready to conquer.
Because in crypto, it’s a war.



Highlights: The BNB price is down 2% to $1111.46, despite the trading volume spiking 26%. The BNB on-chain demand has slipped, with the open interest plummeting 3% showing a drop in demand. The technical outlook shows a tight tug-of-war, with the bulls attempting to overcome resistance zones. The BNB price is down 2% today, to trade at $1111.46. Despite the plunge, the daily trading volume has soared 26% showing increased market activity among traders. However, BNB Chain has seen declining network activity, with the open interest plummeting, signaling a drop in demand. On Chain Demand on BNB Cools Off The BNB Chain is in a state of cooldown of network activity, which indicates low on-chain demand. In most instances, when a network fails to ensure large volumes or revenues, it means that there is low demand or outflows to other networks. BNB DeFi Data: DeFiLlama According to DeFiLlama data, the volume of the Decentralized Exchanges (DEXs) is down to at least $2.12 billion in comparison to the high of $6.313 billion on October 8, which also means low on-chain liquidity. On the other hand, Coinglass data shows that the volume of BNB has grown by 3.97% to reach $4.95 billion. However, the open interest in BNB futures has dropped by 3.36% to reach $1.74 billion. This reduction in open interest is an indication of a conservative stance by investors since the number of new positions being opened is low. This could be an indication that investors are not so sure about the short-term price outlook. BNB Derivatives Data: CoinGlass Meanwhile, the long-to-short ratio is sitting at 0.9091. This shows that the traders are undecided on BNB price’s next move, as it sits below 1. BNB Price Moves Into Consolidation The chart displays the BNB/USD price action on a 4-hour timeframe, with the token currently hovering around $1111.46. The 50-day Simple Moving Average (SMA) is at $1113, while the 200-day SMA sits at $1129, cushioning the bulls against upside movement. The price has mostly been trending below both SMAs, indicating that the bears are having the upper hand. The BNB trading volume is up, soaring 26%, signaling the momentum is real. On the 4-hour chart, BNB is trading within a consolidation channel. In such a case, this pattern may act as an accumulation period, giving the bulls hind wings to break above resistance zones. BNB/USD 4-hour chart: TradingView Zooming in, the Relative Strength Index (RSI) sits at 44.15, below the 50 level. This shows weakening momentum in the BNB market, and might lead to the RSI plunging to the oversold region if the bulls don’t regain control. In the short term, the BNB price could move up to $1113 resistance and flip it into support. A close above this zone will see the bulls target $1126 resistance, giving the bulls strength to reclaim the $1230 mark. Conversely, if the resistance zones prove too strong, a dip towards $1012 could be plausible. In such a case, this could be a prime buy zone for the risk-takers. In the long term, if the token keeps the hype alive, the bulls may reclaim the $1375 high or higher. eToro Platform Best Crypto Exchange Over 90 top cryptos to trade Regulated by top-tier entities User-friendly trading app 30+ million users 9.9 Visit eToro eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you should not expect to be protected if something goes wrong.