The post Kanye West Teases YZY Card, Crypto Payments Amid Controversial Token Launch appeared on BitcoinEthereumNews.com. Kanye West’s Yeezy Money token launched on Solana with promises of a payments revolution, only to face insider concentration concerns. U.S. hip-hop provocateur Kanye West, known as Ye, has launched a Solana-based token called Yeezy Money (YZY), teasing a sprawling crypto payments ecosystem that puts his brand — and his fans’ wallets — squarely in the spotlight. In a Thursday announcement on X, West wrote: “Yeezy Money is here… A new economy, built on chain,” sharing the token’s contract address and a link to a website for buying, selling, and sending YZY. An alleged design of the YZY Card The YZY ecosystem, according to West’s website, includes “Ye Pay,” a payment processor allowing merchants to accept credit and crypto payments, and the “YZY Card,” a non-custodial debit card for spending YZY tokens and stablecoins like USDC and USDT at merchants worldwide. Checkout Options As of now, YZY appears as a checkout option on West’s official merchandise site, though it is not yet functional. Only 15% of Traders Profit The token’s debut was turbulent. YZY briefly surged to a $3 billion market capitalization within 40 minutes of its launch before retreating to around $1.05 billion, according to Dexscreener. Analytics firm Nansen shared data with The Defiant showing that over 60,000 wallets traded YZY within the first day. Of these, only 9,413 wallets realized profits of more than $10. There are also clear signs of fading memecoin hype as YZY logged just $724 million in first-day trading, well below the $29.5 billion generated during the debut of U.S. President Donald Trump’s memecoin. YZY Chart Concerns about insider concentration quickly followed. Coinbase director Conor Grogan noted in an X post that a large portion of the token supply was initially held by insiders, with one multi-signature wallet controlling as much as 87% at… The post Kanye West Teases YZY Card, Crypto Payments Amid Controversial Token Launch appeared on BitcoinEthereumNews.com. Kanye West’s Yeezy Money token launched on Solana with promises of a payments revolution, only to face insider concentration concerns. U.S. hip-hop provocateur Kanye West, known as Ye, has launched a Solana-based token called Yeezy Money (YZY), teasing a sprawling crypto payments ecosystem that puts his brand — and his fans’ wallets — squarely in the spotlight. In a Thursday announcement on X, West wrote: “Yeezy Money is here… A new economy, built on chain,” sharing the token’s contract address and a link to a website for buying, selling, and sending YZY. An alleged design of the YZY Card The YZY ecosystem, according to West’s website, includes “Ye Pay,” a payment processor allowing merchants to accept credit and crypto payments, and the “YZY Card,” a non-custodial debit card for spending YZY tokens and stablecoins like USDC and USDT at merchants worldwide. Checkout Options As of now, YZY appears as a checkout option on West’s official merchandise site, though it is not yet functional. Only 15% of Traders Profit The token’s debut was turbulent. YZY briefly surged to a $3 billion market capitalization within 40 minutes of its launch before retreating to around $1.05 billion, according to Dexscreener. Analytics firm Nansen shared data with The Defiant showing that over 60,000 wallets traded YZY within the first day. Of these, only 9,413 wallets realized profits of more than $10. There are also clear signs of fading memecoin hype as YZY logged just $724 million in first-day trading, well below the $29.5 billion generated during the debut of U.S. President Donald Trump’s memecoin. YZY Chart Concerns about insider concentration quickly followed. Coinbase director Conor Grogan noted in an X post that a large portion of the token supply was initially held by insiders, with one multi-signature wallet controlling as much as 87% at…

Kanye West Teases YZY Card, Crypto Payments Amid Controversial Token Launch

2 min read

Kanye West’s Yeezy Money token launched on Solana with promises of a payments revolution, only to face insider concentration concerns.

U.S. hip-hop provocateur Kanye West, known as Ye, has launched a Solana-based token called Yeezy Money (YZY), teasing a sprawling crypto payments ecosystem that puts his brand — and his fans’ wallets — squarely in the spotlight.

In a Thursday announcement on X, West wrote: “Yeezy Money is here… A new economy, built on chain,” sharing the token’s contract address and a link to a website for buying, selling, and sending YZY.

An alleged design of the YZY CardAn alleged design of the YZY Card

The YZY ecosystem, according to West’s website, includes “Ye Pay,” a payment processor allowing merchants to accept credit and crypto payments, and the “YZY Card,” a non-custodial debit card for spending YZY tokens and stablecoins like USDC and USDT at merchants worldwide.

Checkout Options screenshotCheckout Options

As of now, YZY appears as a checkout option on West’s official merchandise site, though it is not yet functional.

Only 15% of Traders Profit

The token’s debut was turbulent. YZY briefly surged to a $3 billion market capitalization within 40 minutes of its launch before retreating to around $1.05 billion, according to Dexscreener.

Analytics firm Nansen shared data with The Defiant showing that over 60,000 wallets traded YZY within the first day. Of these, only 9,413 wallets realized profits of more than $10.

There are also clear signs of fading memecoin hype as YZY logged just $724 million in first-day trading, well below the $29.5 billion generated during the debut of U.S. President Donald Trump’s memecoin.

YZY ChartYZY Chart

Concerns about insider concentration quickly followed. Coinbase director Conor Grogan noted in an X post that a large portion of the token supply was initially held by insiders, with one multi-signature wallet controlling as much as 87% at one point.

Despite these accusations, YZY is trading at a $1 billion valuation, according to data from the Jupiter decentralized crypto exchange.

West’s entry into crypto marks a stark shift from his earlier statements. In February, he rejected the idea of launching a coin, saying memecoins “prey on fans with hype,” and revealed he had turned down a $2 million offer to promote a fake Ye token.

Source: https://thedefiant.io/news/markets/kanye-west-teases-yzy-card-crypto-payments-amid-controversial-token-launch

Market Opportunity
OFFICIAL TRUMP Logo
OFFICIAL TRUMP Price(TRUMP)
$3.645
$3.645$3.645
-2.17%
USD
OFFICIAL TRUMP (TRUMP) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact service@support.mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

Gold Hits $3,700 as Sprott’s Wong Says Dollar’s Store-of-Value Crown May Slip

Gold Hits $3,700 as Sprott’s Wong Says Dollar’s Store-of-Value Crown May Slip

The post Gold Hits $3,700 as Sprott’s Wong Says Dollar’s Store-of-Value Crown May Slip appeared on BitcoinEthereumNews.com. Gold is strutting its way into record territory, smashing through $3,700 an ounce Wednesday morning, as Sprott Asset Management strategist Paul Wong says the yellow metal may finally snatch the dollar’s most coveted role: store of value. Wong Warns: Fiscal Dominance Puts U.S. Dollar on Notice, Gold on Top Gold prices eased slightly to $3,678.9 […] Source: https://news.bitcoin.com/gold-hits-3700-as-sprotts-wong-says-dollars-store-of-value-crown-may-slip/
Share
BitcoinEthereumNews2025/09/18 00:33
Verimatrix: Sale of Extended Threat Defense Assets (Mobile Application Protection) to Guardsquare

Verimatrix: Sale of Extended Threat Defense Assets (Mobile Application Protection) to Guardsquare

Completion of the sale of XTD assets (code and mobile application protection), including a portfolio of patents and a team of experts. The Group is refocusing on
Share
AI Journal2026/02/06 00:49
UK crypto holders brace for FCA’s expanded regulatory reach

UK crypto holders brace for FCA’s expanded regulatory reach

The post UK crypto holders brace for FCA’s expanded regulatory reach appeared on BitcoinEthereumNews.com. British crypto holders may soon face a very different landscape as the Financial Conduct Authority (FCA) moves to expand its regulatory reach in the industry. A new consultation paper outlines how the watchdog intends to apply its rulebook to crypto firms, shaping everything from asset safeguarding to trading platform operation. According to the financial regulator, these proposals would translate into clearer protections for retail investors and stricter oversight of crypto firms. UK FCA plans Until now, UK crypto users mostly encountered the FCA through rules on promotions and anti-money laundering checks. The consultation paper goes much further. It proposes direct oversight of stablecoin issuers, custodians, and crypto-asset trading platforms (CATPs). For investors, that means the wallets, exchanges, and coins they rely on could soon be subject to the same governance and resilience standards as traditional financial institutions. The regulator has also clarified that firms need official authorization before serving customers. This condition should, in theory, reduce the risk of sudden platform failures or unclear accountability. David Geale, the FCA’s executive director of payments and digital finance, said the proposals are designed to strike a balance between innovation and protection. He explained: “We want to develop a sustainable and competitive crypto sector – balancing innovation, market integrity and trust.” Geale noted that while the rules will not eliminate investment risks, they will create consistent standards, helping consumers understand what to expect from registered firms. Why does this matter for crypto holders? The UK regulatory framework shift would provide safer custody of assets, better disclosure of risks, and clearer recourse if something goes wrong. However, the regulator was also frank in its submission, arguing that no rulebook can eliminate the volatility or inherent risks of holding digital assets. Instead, the focus is on ensuring that when consumers choose to invest, they do…
Share
BitcoinEthereumNews2025/09/17 23:52