Match2Pay, a cryptocurrency payment gateway, has announced its integration with Binance Pay’s payment infrastructure. Brokers, prop firms, fintech and other merchants using the company’s system will now have access to instant crypto deposits.
The move comes as crypto deposits gain traction across the retail brokerage sector. In November 2025, eToro, a social trading and multi-asset brokerage platform, introduced crypto deposits in the UAE, citing demand from clients accustomed to a crypto-native payment experience.
How Binance Pay Fits into Match2Pay
Binance Pay operates within the broader Binance ecosystem, which serves more than 300 million users globally. Around 45 million users actively transact through Binance Pay, which has processed more than $250 billion in payments since launching in 2021 and is used across Europe, the Middle East, Africa, Asia, and Latin America.
Merchants can enable Binance Pay through Match2Pay and access Binance users via existing dashboards, webhooks and payment workflows, without changes to their operational setup.
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Unlike on-chain transfers, Binance Pay functions as an internal payment network, allowing deposits to be credited instantly without waiting for blockchain confirmations. Match2Pay says this reduces common failure points such as incorrect network selection, address errors, variable fees, or transactions remaining pending.
Because Binance Pay users are already verified through Binance’s KYC process, the company expects fewer rejected deposits and lower support requirements for merchants. Each transaction is handled through a hosted checkout page, with payment status updates delivered via Match2Pay’s existing API workflow.
“Merchants want crypto deposits that are reliable and easy for users to complete,” said Andrey Kalashnikov, Head of Match2Pay.
Why Crypto Deposits Matter to Brokers
Crypto deposits have become a strategic issue for retail FX and CFD brokers, reshaping acquisition, retention and operational models. Earlier Shift Markets highlighted that without native crypto deposit capabilities, brokers often force clients to route funds through exchanges, weakening control over onboarding and limiting access to transaction-level data that informs risk management and client profiling.
Industry data show that stablecoins – cryptocurrencies designed to maintain a fixed value, typically pegged to the US dollar – now account for more than 60% of deposit volumes in some markets. In 2025, Australia-based multi-asset broker Eightcap reported stablecoins making up between 10% and 20% of global deposits, rising to around 40% in Latin America and Southeast Asia.
Stablecoins have moved closer to the financial mainstream following regulatory developments in the United States. The passage of the GENIUS Act in July 2025 established a formal framework for stablecoin issuance and oversight, adding regulatory clarity and reinforcing their role as a mainstream funding instrument rather than a niche alternative.
