Will TRUMP Coin rally ahead of Melania Trump movie release?

A documentary focused on First Lady Melania Trump sparked a meme coin rally, while Official Trump, remains in free fall.

A new documentary on First Lady Melania Trump is driving a modest surge in the Melania-themed meme coin (MELANIA), even as the Official Trump coin continues its steep decline.

The Melania coin is up 17% over the past week, trading around $0.176, following a private White House screening of the Brett Ratner-directed documentary on Jan. 24. The high-profile attendees, included Mike Tyson, Queen Rania, and Amazon CEO Andy Jassy. Amazon bought the rights to the documentary.

The film, which offers behind-the-scenes access to Melania’s role leading up to President Donald Trump’s second inauguration, is set for global release on Jan. 30.

Meanwhile, the Official Trump coin remains mired in a bear market, down 93% since its launch before the 2025 inauguration and trading near $4.80. Critics, including Anthony Scaramucci, have labeled both coins “gambling tokens,” arguing they risk turning political influence into a purchasable commodity and could undermine credibility for the presidency and the broader crypto industry.

Despite these concerns, the Melania coin’s short-term rally underscores growing interest in celebrity-themed crypto assets, even as the Trump coin struggles to regain investor confidence.

A pseudo-Hollywood event shrouded in tragedy

On Jan. 26, former President Trump posted a 450-word social media statement decrying a lawsuit over a massive White House ballroom addition, labeling the National Trust for Historic Preservation a “Radical Left” organization and defending the construction as approved by top military and Secret Service officials.

The Trump administration also doubled down on the justification of federal actions following an ICE agent’s killing of VA ICU nurse Alex Pretti in Minneapolis—events coinciding with the Melania screening.

Despite controversy and broader timing of the event, the Melania coin’s rally demonstrates a growing appetite for celebrity-themed crypto assets, while the Trump coin’s collapse perhaps mirrors his approval rating.