Pibank USA Appoints Francesc Noguera as Chief Executive Officer During Strategic Transition to a Digital-First Banking Model

Pibank, one of the nation’s fastest-growing digital banks in terms of total deposits, has appointed Francesc Noguera as Chief Executive Officer as the institution continues its strategic transition from Intercredit Bank into a digital-first banking platform under the Pibank brand. The marks a major milestone in the bank’s evolution toward a branchless, cashless banking model that combines digital innovation with personalized customer support.

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Noguera, who previously served as CEO of Intercredit Bank, N.A., will continue leading the institution under Pibank, overseeing the continued growth and expansion of its digital banking operations across the United States.

Since launching in the U.S. market in 2024, Pibank has experienced significant growth, surpassing $2.3 billion in assets and establishing itself as a competitive digital banking platform focused on high-yield savings products and customer-centered financial solutions.

Under Noguera’s leadership, Pibank will continue expanding its digital banking capabilities while strengthening its lending platform across residential lending, small business loans, commercial real estate financing, syndicated loans, and trade finance. The institution will also continue emphasizing personalized customer support through a dedicated local team available seven days a week.

“The transition to a digital model reflects what we have successfully built through Pibank and what we will continue strengthening as a digital-first financial institution supported by an experienced and dedicated team,” said Francesc Noguera, CEO of Pibank. “More importantly, this evolution reflects the needs of today’s banking consumers, combining seamless digital access with personalized support and relationship-driven service.”

Noguera brings extensive international banking and financial leadership experience across Spain, Mexico, and the United States, having served as CEO and held various senior management positions such as CEO of Banco Sabadell Mexico, General Manager of Banco Sabadell Miami, and Deputy General Manager of Banco Sabadell Spain.

Throughout his career, he has led strategic initiatives spanning retail banking, digital transformation, operational growth, and commercial lending within global financial institutions.

“The success of Pibank in the United States has been driven by the commitment of our team and the strong culture established throughout the organization,” added Noguera. “This next chapter represents an exciting opportunity to continue innovating, expanding opportunities for our clients, and shaping the future of modern banking.”

Noguera has also been leading industry discussions surrounding digital banking innovation, governance, and risk management within branchless banking environments, reinforcing Pibank’s position within the evolving financial services landscape.

Additional updates regarding the transition will be announced as the institution progresses toward full implementation in 2026.

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