naoo Launches ‘Worlds’ to Merge Social Media with Real-World Discovery

naoo AG, operator of an AI-powered Social Discovery, Activation & Commerce Platform, has launched naoo Worlds, a globally unique product format that integrates creators, artificial intelligence, maps, and local businesses into a unified discovery experience. The first World, titled ‘Fresh & Groovy,’ was developed with creator and DJ Dennis Bauer and focuses on Zurich’s food, drink, pop-up, and lifestyle scene, guiding users through an interactive map and personalized feed to find restaurants, bars, and events.

The launch marks the beginning of a gradual rollout, with additional creators selected by Kingfluencers, a naoo AG subsidiary and Switzerland’s leading influencer marketing agency. Creators including Steve Merson and Kevin Lutolf will build their own Worlds in the coming months, collectively reaching over three million followers across social media channels. This community potential is expected to drive organic growth within the naoo ecosystem.

Each World connects creators, communities, and physical places into a continuously growing discovery experience. Local businesses such as restaurants, shops, and event organizers can integrate offers into thematically relevant Worlds, embedding local activations within a cultural and geographic context. This approach aims to make digital inspiration seamlessly lead to real-world visits and interactions.

naoo is addressing the fast-growing global market for local digital activation by being the first platform to combine creators, communities, AI, and local businesses in a single discovery experience. The platform architecture is designed for scalability, allowing expansion to new cities alongside strong local creators. Each new World brings its own community, local content, and businesses, creating a mechanism for international growth. Additionally, Worlds lays the foundation for future AI-native verticals such as shopping, travel, real estate, and jobs.

Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, stated, ‘Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience. This creates a new digital activation model that connects inspiration, recommendations and real-world visits.’

naoo AG is building the future of creator-led media, social interaction, and local activation, with the naoo platform at its core. The platform uses personalized content, gamification, and a points-and-rewards system to incentivize visits to physical locations. Business customers can create individualized offers and use naoo points to drive real-world interactions. Together with Kingfluencers AG, naoo combines platform innovation with influencer marketing expertise, creating new funnel extension opportunities between digital campaigns and real-world interaction.

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