- Grant Cardone is using bitcoin’s recent price slide to promote Cardone Capital’s hybrid model, which uses cash flow from rental properties to steadily buy more bitcoin on a regular basis.
- He contrasts this approach with corporate bitcoin treasury strategies that rely on issuing stock or debt, arguing his real-estate-funded purchases avoid capital-markets pressure and institutional influence.
- Cardone Capital, which held about $200 million in bitcoin as of May alongside thousands of residential units and Class A offices, is pitching projected returns of 22% to 32%.
Grant Cardone, CEO of Cardone Capital, used this week's crypto slide to restate the case for his bitcoin-and-property model, saying the structure is designed to keep buying as prices fall.
"We work to improve the cash flow of the real estate and buy more bitcoin as it falls," Cardone said in a post on X.
Cardone Capital, which has about $5.3 billion under management, uses the income generated from its real estate assets to buy bitcoin BTC$60,123.06 at regular intervals regardless of its price, smoothing out the expenditure in a process known as dollar-cost averaging. The largest cryptocurrency has lost 4.7% this week.
Cardone said the model was "inspired by treasury companies but with real assets and real cash flow," and called his firm the largest real estate-bitcoin hybrid in the world, with no institutional investors shaping its strategy.
His comment draws a distinction with the corporate bitcoin treasury model popularized by Strategy (MSTR), in which companies raise money by issuing stock or debt to buy bitcoin.
That approach has come under pressure this week, with Strategy's stock trading below the value of the bitcoin it holds and analysts at CryptoQuant arguing the firm has overextended itself.
