Why bodycare is having a moment — and Sol de Janeiro is leaning into it

KUALA LUMPUR, June 16 — Bodycare is increasingly becoming a key part of self-care routines as consumers look beyond facial skincare and place greater emphasis on overall skin health and wellbeing.

Tapping into this growing trend, beauty brand Sol de Janeiro has introduced Body Badalada, a new vitamin-infused body lotion designed to deliver lightweight hydration while incorporating the brand’s signature Cheirosa 62 fragrance.

The launch reflects a wider shift in the beauty industry, where bodycare products are evolving from basic moisturisers into formulations that combine skincare-inspired ingredients with sensory experiences.

According to Sol de Janeiro, Body Badalada is formulated with Brazilian sugarcane, a natural source of glycolic acid, a seven-hyaluronic acid blend aimed at supporting moisture retention, and Brazil nut oil, which is rich in vitamin E and essential fatty acids.

The lightweight lotion is designed to provide up to 24 hours of hydration while absorbing quickly into the skin, offering an alternative to heavier body creams often associated with intensive moisturising products.

The product is scented with the brand’s popular Cheirosa 62 fragrance, featuring notes of pistachio, salted caramel and vanilla, a scent profile that has become one of Sol de Janeiro’s most recognisable signatures.

As fragrance layering and bodycare rituals continue to gain popularity among beauty consumers, the brand is also encouraging users to pair the lotion with its Brazilian 4 Play Moisturizing Shower Cream-Gel and Cheirosa 62 Perfume Mist as part of a complete routine.

Body Badalada is priced at RM128 for a 400ml bottle and is available through Sephora Malaysia stores and online.