ChatGPT Is Getting a Complete Makeover — and the IPO Is Why

TLDR

• OpenAI is redesigning ChatGPT into a “superapp” combining its coding tool Codex, AI agents, and an AI web browser called Atlas
• Partner apps from Canva and Booking.com will be built into the new experience
• OpenAI has around 1 billion monthly active users, but most are on the free tier
• The company is working with Goldman Sachs and Morgan Stanley on a confidential IPO filing
• Anthropic recently filed for its own IPO after a funding round that reportedly valued it above $1 trillion

OpenAI is planning a major overhaul of ChatGPT, turning it into a “superapp” that goes well beyond chatbot conversations. The new product will bring together its coding tool Codex, AI agents, and Atlas, an AI-powered browser the company launched last October.

The changes are expected to begin rolling out in the coming weeks, according to the Financial Times. The overhaul is being led by head of applications Fidji Simo and company president Greg Brockman.

The redesigned app will direct users toward coding, image generation, and services from third-party partners. Apps from Canva and Booking.com are among those expected to be integrated into the new experience.

OpenAI executives see ChatGPT as a front door — an entry point to push users toward higher-value products. Business revenue currently makes up 40% of OpenAI’s total. The company wants that number to reach 50% by year end.

OpenAI says it has around 5 million weekly active Codex users and approximately 2 million businesses using its tools. The company has roughly 1 billion monthly active ChatGPT users, though most are on the free plan.

The IPO Push Is Driving the Strategy

The superapp push comes as OpenAI moves toward a public listing. The New York Times reported the company is working with Goldman Sachs and Morgan Stanley on documents for a confidential IPO filing.

OpenAI was recently valued at $852 billion. Reports also suggest the company is in talks with the US government about potentially purchasing some of its shares.

The company needs to show investors more than just user numbers. Public market investors will want to see durable revenue, and that means converting free users into paying ones — or landing more enterprise clients.

That’s where the competition gets intense. Anthropic has been capturing a higher share of first-time enterprise AI customers compared to OpenAI, according to reports. Anthropic filed for its own IPO earlier this month after a funding round that analysts say could push its valuation above $1 trillion.

Codex is seen as OpenAI’s main tool to compete in the enterprise market. Coding tools are easier to sell to businesses, where productivity gains have a clear dollar value.

OpenAI is not alone in the agent race. Meta acquired Moltbook, a Reddit-style platform for AI agents, in March. Google overhauled Search with Gemini integration. ServiceNow positioned itself as the “AI agent of agents.”

Meanwhile, Elon Musk’s xAI parent company SpaceX has filed for an IPO that could value it at around $1.75 trillion. Chinese AI firm DeepSeek is reportedly closing a $7.4 billion funding round backed by China’s national AI investment fund.

The pressure is mounting. OpenAI’s superapp bet is as much about survival as it is about growth.

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