On-chain social platform and decentralized protocol Zora is making a decisive shift beyond its non-fungible tokens (NFT) and creator roots with the launch of “attention markets” on Solana, a product that allows users to trade tokens tied to internet trends, memes and cultural moments.

The feature, unveiled Feb. 17, lets anyone create a new market for 1 SOL. Once live, users can buy and sell positions on whether a topic will gain or lose traction across social media.

Instead of wagering on elections or macro data, traders speculate on buzz itself — such as hashtags, viral narratives, even broad themes like “AI girlfriend” or “bitcoin.”

The design leans heavily into Solana’s strengths. Fast block times and low transaction costs make it easier to support rapid price updates and frequent trading, which are essential for markets built around fleeting online momentum.

Initial activity was limited, however. The primary “attentionmarkets” token briefly touched roughly $70,000 in market capitalization, with around $200,000 in trading volume. Most other trend markets struggled to attract meaningful liquidity, with few crossing the $10,000 mark in their first day.

Percentage swings were sharp, though largely driven by thin order books rather than sustained demand.

Zora was among the breakout applications on Coinbase's Layer 2 Base network in the past few years. It launched its ZORA token there in April, and helped roll out Creator Coins tied to Base profiles in July, a push that briefly helped Base overtake Solana in daily token creation.

Creator coins are tokens tied to an individual creator’s online profile, brand or community. Think of them as tradable “shares” in a person’s internet presence.

On platforms like Zora and Base, a creator coin could be automatically generated from a user’s profile. Fans could buy the coin to signal support, gain social clout, or speculate that the creator’s popularity would grow. As more people bought in, the price could rise, and interest faded, it could fall.

As such, some in the Base community saw the new “attention markets” product as a pivot away from that momentum.

Jacek Trociński, the developer behind Base memecoin Degen, called it “really disappointing” to see Zora move to Solana. Veil Cash builder Apex777.eth was harsher, accusing Zora of “extracting” value from Base before switching networks.

Meanwhile, Base creator Jesse Pollak said Zora’s creator tools remain “fully operational” on the network.

As speculation moves beyond price charts and into cultural data, platforms like Zora are testing whether attention itself can become memetic and deeply tied to the internet’s real-time financial pulse.