HONG KONG – Tim Ho Wan opened its 10th store here on Wednesday, February 4, doubling its footprint in its home turf just over a year after it was fully acquired by the Jollibee Group.

The Hong Kong dimsum chain’s branch in Mikiki Mall in Kowloon opens amid the brand’s global expansion plans. It is also Tim Ho Wan’s 85th store across 11 countries, including the Philippines, China, Japan, Australia, and the United States.

For Tim Ho Wan’s chief executive officer Young Sheng Lee, the brand’s aggressive expansion in its home turf helped create a proven growth model that can be replicated in more markets.

“This new chapter is built on stronger foundations, renewed momentum and a deeper commitment to sharing Hong Kong’s most beloved dimsum experience with guests across the world,” he said.

According to the Jollibee Group, Tim Ho Wan turned to profitability in the third quarter of 2025 as system-wide sales grew 5.2% compared to the first half of the year. Its franchise markets also saw increased sales thanks to double-digit growth in the Philippines and Taiwan.

Lee attributed this to several initiatives such as product upgrades, close engagement with franchisees, retraining staff, and refining operations. This resulted in a more consistent menu across markets that best represented Hong Kong cuisine and attracted repeat customers.

“​​The other thing that we are actually looking at in terms of guest experience is the Google ratings that we are actually seeing across markets. One of the things that we are actually very proud of at this point is that our customers have been telling us that they are experiencing an elevated and improved Tim Ho Wan,” he said.

Richard Shin, CFO and risk officer of the Jollibee Group, said that Tim Ho Wan’s expansion proves that the parent firm’s business model of building brands through stronger operations and strategic investment is effective.

Shin said the Jollibee Group hopes that Tim Ho Wan can seize the opportunity of becoming the global frontrunner in the dimsum category, as there is currently no clear global frontrunner in this segment.

“It is the brand that allows the Jollibee Group to define what global dimsum excellence looks like and no better place than Hong Kong as its birthplace. It strengthens our Chinese cuisine platform and plays a central role in advancing our global ambition,” he said.

The Jollibee Group aims to become one of the top five restaurant companies globally, while Tim Ho Wan plans to open 20 outlets in North America by 2028. – Rappler.com