World Liberty Financial launched a crypto lending and borrowing platform called World Liberty Markets, supporting collateral including ETH, tokenised Bitcoin, andWorld Liberty Financial launched a crypto lending and borrowing platform called World Liberty Markets, supporting collateral including ETH, tokenised Bitcoin, and

Trump-Linked World Liberty Financial Enters Onchain Lending With New DeFi Platform

2026/01/13 13:32
  • World Liberty Financial launched World Liberty Markets, an on-chain lending platform that allows users to borrow or supply assets like Ether and Bitcoin for yield.
  • The news comes shortly after WLF applied for a national trust bank charter with the US OCC to support the institutional use of its USD1 stablecoin for cross-border payments and corporate treasury operations.
  • The protocol plans to expand into tokenised real-world assets and commodities as well.

World Liberty Markets, an on-chain lending marketplace built around the USD1 stablecoin went live on Monday, marking World Liberty Financial’s (WIF) entry into crypto borrowing and lending. 

As per a report from Bloomberg, the service allows users to post collateral to borrow or supply assets for yield in the same on-chain venue. Collateral at launch includes Ether, a tokenised version of Bitcoin, and major stablecoins such as USDC and USDT. The protocol also uses WLFI as its governance token.

Read more: Bitcoin Faces Consolidation After Disappointing 2025, Analysts Cautious on Near Term

Co-founder Zak Folkman said more collateral types are planned, including tokenised real-world assets, and that the team is exploring partnerships spanning prediction markets, crypto exchanges and real estate platforms.

A year ago, we set out to build a stablecoin that could compete with the biggest names in crypto, and USD1 has exceeded every expectation. Now we’re giving USD1 users access to even more ways to put their stablecoins to work. World Liberty Markets is a major step forward, and it’s just the first of many products we’re planning to roll out over the next 18 months.

Zak Folkman, Co-Founder and COO of World Liberty Financial.

Expanding Beyond Stablecoins

Overall, WLF is looking to expand beyond stablecoins and general DeFi. It’s currently looking into tokenising commodities, including gas, cotton, oil, and others. “I think commodities are a really interesting area for us. All of those things, frankly, should be traded on-chain”, said Zach Witkoff, CEO of WLF.

The rollout comes after World Liberty applied for a national trust bank charter with the US Office of the Comptroller of the Currency. The company has said the charter would support wider use of USD1, which it says is already being used for cross-border payments and treasury operations.

Related: Zodia Custody Unlocks Institutional Access to Australia’s First Regulated Stablecoin

The post Trump-Linked World Liberty Financial Enters Onchain Lending With New DeFi Platform appeared first on Crypto News Australia.

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