Hometap Expands Home Equity Investment to Five States as Demand for Flexible Alternatives Grows

Hometap, the Boston-based financial technology company pioneering home equity financing solutions, announced it is now offering its home equity investment (HEI) product to five new states: Georgia, Montana, Tennessee, Idaho, and Delaware. With this expansion, Hometap’s products are now available in states representing more than half of U.S. homeowners, as demand for flexible, homeowner-first financial solutions continues to grow.

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“The demand we see every time we enter a new market is a signal that traditional products have fallen short for too many homeowners,” said Jeffrey Glass, CEO of Hometap. “Over the past two years, nearly 10,000 homeowners from these states came to us looking for a flexible solution, and they’re not alone. There are still millions of people who have equity in their homes but haven’t found a way to access it that meets them where they are. We’re focused on reaching them, one market at a time.”

The move comes at a pivotal moment for American homeowners. A recent Hometap survey found that 75% of homeowners want alternatives to traditional mortgages and home equity loans, with nearly 80% describing the process of accessing home equity as outdated and difficult. What’s more, Hometap’s survey found that 87% wish they could tap into their home’s equity without monthly obligations. And that friction has real consequences. According to the Urban Institute, 35% of all equity-extraction mortgage applications were denied in 2024.

Hometap’s HEI product provides homeowners with cash in exchange for a share of their home’s future value, with no monthly payments over the life of the investment. Homeowners can use the funds for a wide range of purposes, from eliminating debt and funding home renovations to covering major life expenses. Homeowners repay Hometap when they sell, refinance, or settle the investment within a 10-year term, with the flexibility to settle at any time with no prepayment penalties.

This expansion builds on Hometap’s announcement earlier this month of a new pricing structure designed to make home equity investments more streamlined and accessible. Together, both initiatives reflect Hometap’s broader push to meet homeowners where they are, on terms that work for them.

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