Nexi Launches Nexi Ready, to Bring Agile Innovation to Issuers of Any Size

WHY THIS MATTERS: The international rollout of Nexi Ready signals a critical turning point for the European digital issuing market, directly addressing the crushing regulatory burden currently stifling financial innovation. With new mandates like PSD3, the PSR, and the AI Act consuming issuer budgets, banks and fintechs are struggling to dedicate resources to enhancing customer experience and growth. This product champions a ‘buy’ over ‘build’ model, transforming complex technology, compliance, and operations into a fully managed, plug-and-play solution. The broader industry significance lies in the rise of specialized Issuing-as-a-Service providers who can guarantee compliance and cutting-edge innovation—including preparation for the Digital Euro—while allowing the bank to retain the customer relationship and brand control. This structural shift frees up essential capacity, making agile innovation accessible to issuers of any size and enabling speed to market, as demonstrated by the German customer deployment in October 2025

Nexi Group, the European PayTech, today announced the international launch of Nexi Ready, a new category of fully managed, plug-and-play digital issuing solutions. Nexi Ready alleviates a significant burden for banks, corporates and fintechs, enabling them to quickly deploy modern, compliant and scalable digital issuing services without having to build and operate their own infrastructure.

Across Europe, digital payments are entering a new phase of heightened customer expectations. At the same time, growing regulatory complexity, including the AI Act, the Third Payment Services Directive (PSD3) and Payment Services Regulation (PSR) – alongside new payment models such as account-to-account and AI-driven commerce – are placing significant operational pressure on issuers.

Christian Segersven, Chief Business Officer, Issuing Solutions, Nexi Group comments: “The payments ecosystem is becoming more complex every year, with issuer budgets increasingly absorbed by operational and regulatory requirements. This leaves limited capacity to invest in innovation, customer experience and growth. Yet many issuers still operate the full stack themselves, often without the agility to innovate at scale.” 

“As a result, we’re seeing a clear shift away from resource-intensive in‑house ‘make’ approaches toward scalable, ready‑to‑run ‘buy’ solutions. Nexi’s issuing services are already trusted by more than 100 banks and millions of cardholders globally, which has enabled us to build Nexi Ready to deliver high customer satisfaction, stronger engagement and sustained portfolio growth.”

Nexi Ready removes payment complexity from issuers, with Nexi assuming end-to-end responsibility across technology, operations, regulatory and schemes compliance. Partners retain customer ownership, brand control and data transparency. Nexi will also be responsible for driving ongoing product evolution to ensure the issuer’s offering is always at the cutting-edge of payment innovation, future-proofed against incoming payment technologies, such as agentic commerce enablement or Digital Euro readiness.

As the European issuing market undergoes structural transformation, Nexi Ready establishes a new benchmark for modern, compliant and scalable digital issuing, making agile innovation accessible to issuers of any size. The first international customer deployed quickly in October 2025 in Germany and is already performing at scale.

FF NEWS TAKE: Nexi’s launch is a decisive market intervention that validates the trend toward outsourcing core payment complexity, a necessity given the constant legislative change in Europe. This proposition moves the needle by future-proofing institutions against the inevitable arrival of the Digital Euro and the shift toward agentic commerce enablement. The key watchpoint now is whether the guaranteed end-to-end compliance and seamless product evolution will persuade larger incumbent banks—which have traditionally favored in-house solutions—to abandon their resource-intensive ‘make’ models in favor of rapid, scalable adoption

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