Trump Family Adds $1.4B in Crypto While Media Shares Decline

As of writing, cryptocurrency-linked ventures tied to the Trump family continue to trade actively, with World Liberty Financial tokens near $0.16 and Trump-affiliated memecoins remaining volatile. Against this backdrop, Bloomberg reports that President Donald Trump and his family have generated roughly $1.4 billion from crypto-related projects during the first year of his second term in office.

That figure represents close to one-fifth of the family’s estimated net worth. Yet the headline number masks an important detail. The family’s total wealth has remained broadly stable, with gains from digital assets offset by declines elsewhere. How did that balance take shape?

Bloomberg Breaks Down the Family Fortune

According to Bloomberg, the Trump family’s net worth currently stands near $6.8 billion, a level that closely mirrors last year’s estimate. The primary drag has come from Trump Media & Technology Group Corp., the parent company of Truth Social, whose share price has declined over the past year.

Despite that drop, Trump Media still represents one of the largest single components of the family’s wealth. Bloomberg notes that advisory roles held by family members also continue to contribute meaningfully, alongside long-standing real estate holdings. Crypto has entered the mix as a major new pillar, though not yet a dominant one.

World Liberty Financial and the Memecoin Effect

World Liberty Financial has emerged as the most significant crypto contributor. The decentralized finance project lists Donald Trump Jr. and Eric Trump as co-founders, with President Trump named co-founder emeritus. Bloomberg estimates that realized proceeds from crypto ventures exceed $1 billion, driven largely by World Liberty Financial and the president’s official memecoin.

On paper, the upside appears even larger. The family reportedly still holds founder tokens in World Liberty worth about $3.8 billion at current prices. Bloomberg excluded those holdings from its wealth calculation because lockup provisions restrict immediate access. At its peak last September, World Liberty tokens briefly valued those holdings above $5 billion.

Expansion Brings Scrutiny

World Liberty has moved quickly to broaden its reach. The project recently launched World Liberty Markets, a lending and borrowing platform aimed at expanding its DeFi footprint. These developments have drawn scrutiny from critics who raise concerns about potential conflicts of interest, given the president’s role and influe

Source: Bloomberg Billionaires Index

Bloomberg highlighted that the crypto gains have attracted attention precisely because they coincide with Trump’s return to office. Still, the report emphasized that crypto profits alone have not dramatically altered the family’s overall financial position.

Real Estate Tokenization Enters the Picture

Crypto activity now intersects with the family’s traditional real estate business. The Trump Organization announced plans to tokenize its Trump International Hotel Maldives development, allowing early-stage investors to purchase digital shares in the project. The luxury resort, developed with Saudi firm Dar Global, is scheduled to open by the end of 2028.

Eric Trump said the initiative aims to set a new benchmark for innovation in real estate investment. Dar Global CEO Ziad El Chaar described the move as a global first in blending luxury hospitality with blockchain-based ownership. The project follows earlier comments confirming that future real estate developments may also use tokenization through platforms linked to World Liberty Financial.

A Shifting but Balanced Wealth Mix

Bloomberg’s analysis suggests that while crypto has become a meaningful driver of new wealth, it operates alongside, not in place of, legacy assets. Real estate remains central. Advisory roles persist. Trump Media still matters, even amid declining valuations.

Crypto has added momentum and visibility. Yet the broader picture shows continuity rather than transformation. The Trump family’s fortune, for now, reflects a blend of old and new financial engines moving in parallel.