Kaito will gradually phase out Yaps and its incentivized leaderboards, and launch Kaito Studio.
PANews reported on January 16th that Yu Hu, founder of Kaito AI, announced that Kaito will gradually phase out Yaps and its rewarded leaderboard, and launch a new platform, Kaito Studio. The past year's experience has shown that a completely permissionless reward distribution model is insufficient to address the issues of low-quality and spam content given changes in platform algorithms and the overall industry environment. After discussions with Platform X, both parties concluded that this model is not feasible and cannot meet the needs of high-quality brands, serious content creators, and the platform itself.
The new Kaito Studio will be closer to a tiered, traditional marketing platform, where brands will select creators for collaboration based on clearly defined criteria. The platform will offer analytics tools and cover multiple platforms including X, YouTube, and TikTok, as well as various verticals such as crypto, finance, and AI. The transition will be completed in the coming days in collaboration with all project teams. This change will not affect other Kaito products, and the KAITO token will continue to function within Kaito Studio.
Previously, it was reported that X canceled post rewards and prohibited "InfoFi" type apps from attracting users by rewarding posting behavior .
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