Bitmine Invests $200 Million in MrBeast’s Beast Industries, Expanding Digital Platform Vision

In Brief

• Bitmine commits $200 million to MrBeast’s Beast Industries for platform growth.
• Deal connects a major Ethereum treasury firm with a top global creator brand.
• Investment supports future digital expansion and potential DeFi integration plans.

Bitmine Immersion Technologies has committed $200 million to Beast Industries, the media company founded by YouTube star MrBeast. The deal is expected to close by January 19, 2026.

Strategic Investment in Digital and Decentralized Finance

Bitmine’s investment aims to support Beast Industries’ ongoing growth and expansion. MrBeast’s platform, which reaches over 450 million subscribers, continues to dominate YouTube with over 5 billion monthly views.

Bitmine’s chairman, Tom Lee, emphasized the alignment between Ethereum’s smart contract platform and Beast Industries’ future vision. The partnership will explore integrating decentralized finance (DeFi) into upcoming financial services products.

This investment marks a significant step for Bitmine, a leading Ethereum treasury company. It connects the largest Ethereum-focused platform with one of the world’s top creator-led media platforms. The deal highlights Bitmine’s growing interest in digital money and decentralized technologies.

Future Growth and Digital Integration

Beast Industries plans to leverage this funding for continued growth across its various content and brand ventures. MrBeast’s company is also exploring DeFi integration for future financial offerings.

Beast Industries’ CEO, Jeff Housenbold, expressed optimism about the investment’s impact. The collaboration is expected to enhance Beast Industries’ capabilities and explore new business avenues.

Bitmine continues to scale its Ethereum holdings and staking assets. As of January 2026, Bitmine holds over 4 million ETH, worth approximately $13 billion. The firm’s strategy further solidifies Ethereum’s role as a programmable financial layer.

Meanwhile, the price and performance of Bitmine Immersion Technologies (BMNR) is currently valued at $32.17. Over the last hour, its price has decreased by 1.59%, up by 1% premarket today, and up more than 300% over the past year.