Betfred Partners With BR-DGE for Game-Changing Payments Performance at Scale

WHY THIS MATTERS: In the high-stakes world of online gambling, the checkout is no longer just a functional endpoint—it is a critical battleground for retention and trust. This collaboration highlights a pivotal shift toward payment orchestration as the definitive solution for enterprises facing extreme volatility in transaction density. For operators, the ability to maintain uptime and speed during peak global sporting events is the difference between a satisfied user and a permanent churn. Beyond mere capacity, the move toward vendor-agnostic infrastructure allows businesses to bypass the limitations of legacy systems and single-provider dependencies. By centralizing fraud prevention and alternative payment methods into a unified layer, companies can prioritize the user journey without sacrificing security. In an era where instant payouts are becoming a standard expectation, having a flexible, scalable backbone is essential for any brand looking to dominate competitive digital markets.

BR-DGE, the independent payment orchestration provider, has partnered with Betfred, one of the UK and Ireland’s fastest-scaling betting operators, to support high-performance payments.

Betfred is using BR-DGE as its payment orchestration layer to manage both pay-ins and pay-outs through a single integration. Now live in the UK, with additional markets to follow later, the partnership is already delivering strong conversion rates, improved speed and resilience, as well as an enhanced player experience at the checkout. At the recent Cheltenham Gold Cup – Betfred’s most successful to date – BR-DGE processed over one million transactions as part of Betfred’s book, over the 4-day event.

As well as gaining simpler connectivity to multiple PSPs and payment methods (including cards, bank-to-bank payments and digital wallets) Betfred will also benefit from layered pre-and post-authorisation real-time fraud and identity decisioning, with a specialist partner integration via BR-DGE. This will support Betfred’s fraud prevention teams in keeping fraud levels in check, while maintaining smooth checkout process for genuine customers.

During major sporting events, when transaction volumes can spike dramatically, Betfred’s payments infrastructure can now scale effortlessly to meet demand — ensuring players experience no slowdowns or payment restrictions at the moments that matter most.

Betfred also benefits from flexible, independent control over deposit and withdrawal flows, with the ability to apply tailored routing logic. This gives them stronger performance, better cost management, and greater reliability across every stage of the payment journey — without the operational complexity. 

PCI-DSS scope has also been significantly reduced for Betfred. By using BR-DGE Vault, sensitive card data is captured and stored entirely outside of its own environment. This simplifies compliance obligations and unlocks the freedom to route network tokens across multiple providers — complete with built-in failover protection — delivering higher approval rates and a seamless cashier experience for players. 

Commenting on the partnership, Jacob Spencer, Chief Revenue Officer at BR-DGE, said: “Betfred operates at real scale, particularly during major sporting events, when transaction volumes increase rapidly and payment performance is put under pressure. This partnership gives Betfred the ability to handle those spikes without slowing or restricting transactions, while providing the flexibility and confidence to support future growth and new payment requirements.

Nick Cockerill, Group Chief Product Officer at Betfred, said: “From the Grand National to a Saturday afternoon football fixture, our customers expect betting to feel easy and trusted. That includes being able to pay and get paid their winnings without delay. Working with BR-DGE helps us support that experience during our busiest periods, so payments don’t get in the way of the bet. Our business can continue to expand at speed, with the confidence that our payments infrastructure is in safe hands.”

This partnership adds to BR-DGE’s growing presence within the gaming and gambling sector, where operators are increasingly adopting independent orchestration layers to support scale, enhance payment performance and deliver excellent customer experiences.

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