Yocale.ai Appoints Former Electronic Arts CTO Marija Radulovic-Nastic as Data and Intelligence Advisor

Yocale.ai Inc., an AI-powered operating system for the global beauty and wellness industry, announced the appointment of Marija Radulovic-Nastic, former Chief Technology Officer of Electronic Arts (EA), to its Advisory Board as Data and Intelligence Advisor. The appointment, announced on June 2, 2026, signals the company’s commitment to embedding advanced AI capabilities into its platform, which serves thousands of businesses across more than 22 countries.

Radulovic-Nastic brings over two decades of experience scaling AI and engineering at EA, one of the world’s largest interactive entertainment companies. She served as CTO from 2022 to 2025, capping a 21-year career at the company where she led engineering and applied research organizations behind widely played interactive entertainment experiences. Earlier roles included Senior Vice President of Development Technology and Solutions and Vice President of Central Development Services. She is currently CEO of Adriatic Intelligence Group, advising boards and executive teams on AI strategy, technology governance, and enterprise adoption.

‘Marija led large-scale engineering, data, and applied AI capabilities in one of the world’s most demanding consumer technology environments,’ said Aydin Asli, Chief Executive Officer of Yocale.ai. ‘EA reaches hundreds of millions of players, with AI threaded through every layer of the experience. That is the operating mindset we want shaping how Yocale.ai turns the underlying Yocale platform’s decade of operating foundation into practical intelligence that beauty and wellness businesses feel in their day-to-day. Her involvement raises the bar for what we build next.’

Radulovic-Nastic expressed enthusiasm for the role, emphasizing the untapped potential of AI in the beauty and wellness sector. ‘In beauty and wellness, the craft is the business. What drew me to Yocale.ai is simple. Yocale builds the business around people. This is one of the largest service economies in the world, built on relationships between operators and the clients they serve, and for years it has been digitized at the surface while the intelligence layer underneath has been missing,’ she said. ‘Yocale.ai is rebuilding the category around that intelligence, with AI built around the people doing the work so the team stays focused on what they are great at. When you do that well, the platform stops being a tool the operator picks up and starts being the infrastructure the industry runs on. That is the future of applied AI in service industries, and it is the kind of company I want to be helping build.’

As Data and Intelligence Advisor, Radulovic-Nastic will work closely with Yocale.ai’s executive team on AI and data strategy, applied research priorities, and technology assessment of acquisition opportunities. The company expects to continue expanding its advisory board as part of its growth and technology strategy.

Yocale.ai combines SaaS, embedded fintech, and intelligent automation to give businesses of every size—from independent salons and med-spas to multi-location wellness brands—a single platform to run and grow their entire revenue engine. The platform applies AI to automate administrative work, strengthen follow-up and rebooking, and surface insights that improve retention and utilization. Built on more than a decade of development through the Yocale platform, Yocale.ai is headquartered in Vancouver, Canada. More information is available at www.yocale.ai.

The appointment of a high-profile technology executive from the gaming industry underscores the growing convergence of AI and service-based businesses. Radulovic-Nastic’s expertise in scaling AI across a global consumer platform could help Yocale.ai accelerate its mission to provide intelligent infrastructure for an industry that has traditionally lagged in digital transformation. The move also signals the company’s ambition to leverage AI not just as a feature but as a core operational layer, potentially reshaping how beauty and wellness businesses manage appointments, client relationships, and revenue.

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